Boody SA’s journey began when entrepreneurs Nick Stein, Richard Frankel & Herschel Aronstan came across the Australian-born organic clothing brand in 2014. They instantly fell in love with Boody’s skin-friendly and earth-loving qualities and were impressed with its level of quality and comfort. After not being able to find any other product like it, they were eager to share their discovery and show South Africa what organically grown bamboo fabric had to offer. This, of course, led them to launch Boody SA in 2015. Since then, the brand has been steadily expanding its reach throughout South Africa and Mauritius, and has seen impressive growth in its distribution network – the team are happy to note that the demand for fabrics that are both skin and eco-friendly is gathering momentum. And it’s thanks to them that we can now enjoy the many benefits of organic derived clothing! From silky soft socks and underwear to incredibly comfortable shirts, Boody SA has a stunning selection of everyday basics for adults and babies that are designed to make customers feel good inside and out.


We pride ourselves in the fact that our manufacturing processes are eco-certified and that our garments are made from ethically sourced, 100% organically grown bamboo. It is our desire to see the world of fashion transform and embrace practices that respect both the environment, as well as the people that live in it. And we believe that it all starts with us. By challenging consumers to change their habits and to educate themselves about ethical fashion, we hope to contribute to a cleaner and greener future!

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